Unique Brand Promotion

Type Mixed reality

Could be kids excited about tires?

Michelin at Paris Motor Show

Interactive gameplay invokes the human emotions in us, and it is the key to truly engage with your audience. Michelin represented its brand using interactive mixed reality game at the largest exhibition in Paris dedicated to the latest cars and technologies.
The game merges live streamed video from the camera (user with playground) and virtual elements like cars, compressor, snow, rain or a fuel machine. The goal of the game is to kick off hindrances out of the road to slow down the car in time; to use a compressor to blow off gravel to reduce noise; to slash the pipes of refueling machine to reduce fuel consumption or to push a car stuck in snow to prevent slipping.